Get Qualified, Consistent Cases for Owner-Run Family Law Firms.
Referrals come in waves. A well-run Google Ads campaign comes in on schedule. Fritz Media Co. builds and manages a second pipeline for firms of 1–5 attorneys in expanding markets — with no contract, ever.
You run a good firm. Your case flow just isn't predictable.
This is for you if any of these sound familiar:
Most of your business comes from referrals — and referrals don't arrive on a schedule. Some months are stacked. Some months are quiet, and there's no lever to pull.
When someone in your city Googles "divorce lawyer," a competitor or a lead-aggregator site shows up before you do.
Your website was built six years ago and hasn't been touched since. Your Google Business Profile is half filled out. You know it. You just haven't had time.
You've tried marketing before — an agency, FindLaw, Scorpion — and came away with a 12-month contract, a monthly invoice you couldn't explain, and leads from outside your county.
You don't need to become a marketing expert. You need one expert who handles this, shows you exactly where the money goes, and earns the next month every month.
How it works
Step 1The audit comes first.
Before we ever talk pricing, you get a short recorded video walking through your firm's actual Google presence: what your Business Profile is missing, which competitors are running ads on your money keywords, and what a click costs in your market. Your firm, your city, your competitors — not a template.
Step 2A campaign built for your market, on a page built to convert.
Specialization matters, because a divorce lead in Lubbock doesn't cost what it costs in Los Angeles — and a campaign built on big-metro assumptions burns money in a small market. Your ads run to a dedicated landing page with your name, your face, and your bar credentials — built for one job: turning a click into a call. Your existing website stays untouched. The build is included in month one.
Step 3Every lead gets a response in under a minute. Automatically.
Here's where most firms lose cases without knowing it: a family law prospect fills out three or four forms at 11pm, and the first firm to respond wins. So every lead that comes in gets an instant text back — nights, weekends, mid-hearing. Every inquiry gets followed up for a full week, automatically, until they book or say no. You practice law; the system holds the door open.
Step 4Consistent reporting you can actually read.
Every lead, every dollar, every follow-up, every week. What was spent, what it produced, what a lead cost.
Step 5No long-term contracts.
Month-to-month, always. No setup fee, no 12-month agreement, no cancellation clause to lawyer your way out of. If the numbers stop making sense, you stop paying.
Real campaigns. Real numbers.
Screenshots below are from active accounts.
The math, explained
Legal is the most expensive category in Google Ads — but that's a metro problem. Secondary markets run 20–50% cheaper than the big cities, and family law sits at the affordable end of legal.
Here's the full picture:
That means one signed case every two to three months covers the entire program. A campaign that's actually working produces multiples of that.
The average firm converts about 14% of its leads. The best firms convert 40–50%. Part of this job is making sure the leads we generate don't leak on the way to a signed engagement.
Who you'd be working with
Fritz Media Co. is run by Cain Fritz — Google Ads expert.
Cain has spent 5+ years in digital marketing, building and managing web, local search, and paid campaigns for service businesses. He grew up on a cattle ranch in western South Dakota, which is relevant for exactly one reason: he knows what a 100,000-person market actually is. It's not a smaller version of Dallas. It's a different animal — with different competition, high-intent clicks, and clients who hire the firm they recognize.
Not ready for a call? Start with the audit.
The free Google visibility audit for family law firms is a short recorded video covering three things:
- What's missing or wrong on your Google Business Profile.
- Which competitors are running ads on searches like "divorce lawyer [your city]" — with a screenshot of the actual auction.
- The one or two fixes worth making first, whether or not you ever hire us.
No call required to receive it. No follow-up sequence that won't quit.
Get started today
The call is a conversation about your market: what cases cost to acquire in your city, who's currently winning them, and whether a campaign makes sense for your firm. If it doesn't, we'll say so.